48 sheet hoardings are some of the most prominent & effective 'OOH' marketing methods used these days. They are given their name from the number of sheets used to make them, the biggest being a wide ninety six sheet. Whilst 6 sheets are one of the smaller. fourty eight sheets make a good opportunity for marketers because they are much more flexible in shape & size than a ninety six sheet billboard, as well as being cheaper to advertise on. They are a very popular option due mainly because of the huge impact they can have.
Being so large, it is just about impossible to overlook a 48 sheet hoarding, meaning that a member of the public walking past cannot help but take notice of the billboard, whether knowingly or not! That means that in large towns, you can almost guarantee maximum exposure in areas of heavy footfall.
OOH billboard marketing can be designed to suit the audience in which it is located and is particularly effective for launching a new service, product or idea as its very size demands attention to it. It's a fantastic 'non offensive' medium for marketing, due to hoardings being accepted and often welcomed by the public for the colourful distraction they offer from a typical busy day! However as with other forms of advertising, this type of marketing is most effective when used in a mix with other marketing methods.
When choosing to design a billboard to market your service or product, it is crucially important to be aware of what elements create the most impact. Keep wording to a minimum is important as the effect of a fourty eight sheet billboard is, by it's very own nature, purely visual. It is also very important to make your advert simple, easy to read & eye-catching because it's most likely to be viewed by pedestrians or drivers who aren't necessarily looking for the service you're trying to sell! This includes folk traveling in vehicles too.
It is useful to consider the use of humour or shock value within your design where appropriate, as it will make the viewer linger on your advert.
Digital 48 sheets are a modern slant on Out of home advertising. They capture a passers attention with vibrancy and movement. The brightness of the advert can also change to suit the time. Unlike a standard 48 sheet billboard, the digital version rotates between a small selection of adverts which may be off-putting to a retailer as they will then have to share their marketing space. However, it does allow you to choose and only pay for the hours of day that better suits your target demographic. In addition to this, not being a permanent part of a towns backdrop can mean that people will be drawn to your advertisement hoarding as the 'new' ad catches their eye.
Big Litho Print Specialise in large format printing in the UK and Europe. Large format litho print, large format silk screen and wide format digital. Billboard printing such as 48 sheets are one of their most common requests.
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